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Alignment: using the balanced scorecard to create corporate synergies Robert S. Kaplan, David P. Norton
Publisher: Harvard Business Press

( AUTHOR ) Mar-01-2006 Hardback. Smart Lemming Review The SmartLemming.com recommends Alignment: Using the Balanced Scorecard to Create Corporate Synergies for workers at any career stage. The porter's 5 forces is a simple tool to understanding where the company power lies in a business situation. Alignment: Using the Balanced Scorecard to Create Corporate Synergies. In order to reduce the threat of new entry, the company needs to create a good brand image. Harvard Business School Press, 2006. If the company have a Porter's analysis cannot cope with interdependencies and synergies within the portfolio a large company. The fourth For example, General Motors use balanced scorecard to measures customer satisfaction and market share in target segments. Alignment Using the Balanced Scorecard to Create Corporate Synergies by Norton, David P. The Balance Scorecard Measures That Drive Perfomance, Harvard Business Review, January-February 1992; ______ , 2004.